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Controversies in Contemporary Advertising
Title:

Controversies in Contemporary Advertising

Author:
ISBN:
1452261075
ePub book size:
1767 kb
PDF book size:
1459 kb
Other formats:
DJVU, CB7, AZF, PDF, iBOOKS
ISBN13
978-1452261072
Rating:
4.0 of 5
Votes:
387
Publisher:
SAGE Publications, Inc; 2 edition (August 5, 2013)
Language:
English
Subcatergory:
Marketing & Sales
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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