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Free: The Future Of A Radical Price: The Economics Of Abundance And Why Zero Pricing Is Changing The Face Of Business
Title:

Free: The Future Of A Radical Price: The Economics Of Abundance And Why Zero Pricing Is Changing The Face Of Business

Author:
CHRIS ANDERSON
ISBN:
1905211473
ePub book size:
1281 kb
PDF book size:
1458 kb
Other formats:
DJVU, CB7, AZF, PDF, iBOOKS
ISBN13
978-1905211470
Rating:
5.0 of 5
Votes:
416
Publisher:
RANDOM HOUSE BOOKS (2009)
Language:
English
Subcatergory:
Economics
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Download Free: The Future Of A Radical Price: The Economics Of Abundance And Why Zero Pricing Is Changing The Face Of Business by CHRIS ANDERSON free